Secret Typography #2

Custom Typography is rife. ‘Modern technology’ means it’s become relatively easy to commission your own custom made typeface (it’s still takes a lot of time and dedication to build a decent one though), which puts designers in a weird situation where there are many attractive and rigorously developed typefaces that will only be available to a very select few. A2/SW/HK [a2swhk.co.uk] are kings of custom typography, often creating beautifully crafted typefaces that live for a one-off application, such as a book or an exhibition, before being relegated to design history. Like Textaxis [textaxis.com] these typefaces may never be available for commercial use which seems to make them even more covetable.