Heath Killen’s Australian Icons:
Australian Made

Designed by Ken Cato [cato.com.au] in 1986, the Australian Made [australianmade.com.au] logo is used to certify products that have been substantially created in Australia, to help promote and encourage Australian industry. It’s a fabulous logo, with it’s hyper-stylized kangaroo and green triangular form making it one of the most recognizable and desirable logos in the country. ☀ Linefeed’s Notes: Cato Partners will go down in history as one of the most aggressively commercial of all Australian graphic design agencies and the major design player in 1980s Australian corporate culture. Looking at their recent work you get the impression they are still revelling in their glory days, while the rest of the world has moved on. Still, there’s no denying that they helped define an identity for Australia that continues to permeate the country’s visual culture.