Top Hush Magazines

Good customer magazines are rare, and I’m not talking creatively. Even though they’re most often provided free of charge, they can also be very hard to get hold of. You may need to know the right channels to go through and if you are not in their target demographic you may not even be ‘allowed’ to have a copy. It can be all a bit mysterious. You might be asking why you’d want to read a magazine about a particular business, most probably produced just to make that company look good. Thing is, there are some pretty lush publications being produced that you may never had heard of. The, now legendary Carlos, springs to mind. 12 issues were produced for Virgin Atlantic upper class before being scrapped. They now exchange hands for around $US100 a copy. Here’s a couple of current titles, though remember to ask nicely if you want a copy (oh and good luck finding any back issues)…

33 Thoughts [bdo.co.uk/33thoughts]
The aim of 33 Thoughts is to make accountancy interesting and to give BDO Stoy Hayward a unique point of difference. Needless to say, it does this in spades. Both editorially and also with a visual feast of illustration and art direction courtesy of James Grubb and his band of merry creatives. The many awards speak of it’s unique place in the current landscape of modern publishing [johnbrowngroup.co.uk/news].

Curzon [curzoncinemas.com]
It was only a matter of time before spunky new publishing house, Church of London [thechurchoflondon.com], ventured into consumer publishing. The first issue of their magazine for the Curzon specialist cinema chain, is a perfect fit. It neatly follows on from their flagship title, Little White Lies [littlewhitelies.co.uk], the finest cinema magazine to come along in an age.

Acne Paper [acnepaper.com]
One company from Sweden is doing their darnedest to wrestle the word ‘acne’ away from it’s pubescent associations. Acne are a multi-disciplinary agency spilt into many sections. Their main interests lie in advertising, film, character development, design and fashion. It’s their fashion label, Acne Jeans [acnejeans.com] which has spawned Acne Paper. Acne Paper is lush, oversized and has a classic yet radical editorial style. A recent edition featured several interviews, run as they were recorded only with all the questions removed.