Chocolate for Geeks

Design geeks will be more than satisfied with the rigorously constructed identity for Meiji’s 100% Chocolate Cafe [meiji.co.jp/choco-cafe]. All the graphics have been created by Groovisions [groovisions.com], the highlight of which has to be the collection of multi-coloured blocks from all around the world, each numbered according to a different week in the year. Chocoholics will just be in some sort of ‘chocoheaven’ with the vast selection and inventive ways of consuming chocolate they have in store. If, like me, you fall into both of these categories then you’ll be itching to pay this place a visit. ASAP.